Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost". Thus the name “...lost” scribbled on books, t-shirts, benches, tables and eventually clothing. 

The original Lost house had the original Lost ramp out back and Lost Enterprises was operated out of the living room. This lasted until the house was condemned in 1996. The old Dewey's TV warehouse in downtown San Clemente became the new Lost clothing warehouse and headquarters (Lost surfboards still operates out of this building). The clothing company outgrew two more warehouses and now is located at the Irvine Spectrum complete with a Jack Murphy designed vert ramp 40’ wide with 10’8” transitions with 2 feet of vert.

We could say "Since those wild beginnings, Lost has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothing…" ...but that sounds like some PR firm wrote that for us. So Lost is whatever you think it is...